How do brand communities generate brand relationships? Intermediate mechanisms - Concepedia

Concepedia

Publication | Closed Access

How do brand communities generate brand relationships? Intermediate mechanisms

402

Citations

40

References

2011

Year

Zhimin Zhou, Qiyuan Zhang, Chenting Su, Nan Zhou

Journal of Business Research

MarketingSocial Network AnalysisManagementBrand StrategyBrand DevelopmentBusinessBrand AwarenessBrand EquityCustomer CommunityIntermediate MechanismsBrand Management

References

	Year	Citations

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