Concepedia

Brand Self-connection

Brand Self-Connection is a psychological construct in brand relationship management that denotes the degree to which consumers perceive a brand as aligned with their self-concept, distinguishing it from other brand-consumer relationship constructs by emphasizing identity-based integration rather than functional or emotional associations.

176

Publications

16.1K

Citations

403

Authors

260

Institutions

Publications per year

2017–2026

110

Variants

Brand-self Connection

Parents

Publications

176

Brand Love

Rajeev Batra, Aaron Ahuvia, Richard P. Bagozzi · Journal of Marketing · 2011 · 1.5K citations

, , +15

Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities

Matthew Thomson · Journal of Marketing · 2006 · 1.1K citations

, , +17

The Development of Self‐Brand Connections in Children and Adolescents

Lan Nguyen Chaplin, Deborah Roedder John · Journal of Consumer Research · 2005 · 529 citations

, , +14

Brand relationships through brand reputation and brand tribalism

Cleopatra Veloutsou, Luiz Moutinho · Journal of Business Research · 2008 · 505 citations

, , +16

Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent

Paul Harrigan, Uwana Evers, Morgan P. Miles et al. · Journal of Business Research · 2017 · 498 citations

, , +16

1–5 of 176

Authors

403

  1. DJ
    Deborah J. MacInnis

    University of Southern California, United States

    7 publications · 541 citations

    7

    h-index

  2. MÁ
    Miguel Ángel Zúñiga

    Morgan State University, United States

    4 publications · 122 citations

    4

    h-index

  3. CV
    Cleopatra Veloutsou

    University of Glasgow, United Kingdom

    4 publications · 771 citations

    4

    h-index

  4. RM
    Rozbeh Madadi

    New Mexico State University, United States

    4 publications · 122 citations

    4

    h-index

  5. IM
    Ivonne M. Torres

    New Mexico State University, United States

    4 publications · 122 citations

    4

    h-index

1–5 of 403

Institutions

260

  1. University of Southern California

    Los Angeles, United States

    7 h-index

    18 publications

    2K citations

  2. Swinburne University of Technology

    Melbourne, Australia

    6 h-index

    9 publications

    1.3K citations

  3. Charles Sturt University

    Bathurst, Australia

    5 h-index

    6 publications

    939 citations

  4. Duke University

    Durham, United States

    5 h-index

    6 publications

    588 citations

  5. New Mexico State University

    Las Cruces, United States

    4 h-index

    6 publications

    206 citations

  6. Texas Tech University

    Lubbock, United States

    4 h-index

    5 publications

    530 citations

  7. University of Glasgow

    Glasgow, United Kingdom

    4 h-index

    7 publications

    1.5K citations

  8. Morgan State University

    Baltimore, United States

    4 h-index

    4 publications

    122 citations

1–8 of 260

Venues

  1. Journal of Product & Brand Management

    15 publications · 1.5K citations

    14

    h-index

  2. Journal of Business Research

    JBR · 11 publications · 2.5K citations

    11

    h-index

  3. Psychology and Marketing

    8 publications · 640 citations

    8

    h-index

  4. Journal of the Association for Consumer Research

    JACR · 7 publications · 242 citations

    7

    h-index

  5. Journal of Consumer Marketing

    7 publications · 301 citations

    7

    h-index

1–5