Reza Fazli-Salehi

Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction

Reza Fazli-Salehi, Mahshid Jahangard, Ivonne M. Torres et al. · Journal of Consumer Marketing · 2022 · 43 citations

Digital Marketing, Amazon Mturk, Consumer Research +28

Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection

Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi et al. · Journal of Business Research · 2021 · 42 citations

Marketing, Self-concept Clarity, Culture +13

Is country affinity applicable for domestic brands? The role of nation sentiment on consumers' self-brand connection with domestic vs foreign brands

Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi et al. · Asia Pacific Journal of Marketing and Logistics · 2020 · 41 citations

International Marketing, Country Affinity, Domestic Brands +19

Antecedents of students’ identification with university brands

Reza Fazli-Salehi, Mohammad Rahim Esfidani, Ivonne M. Torres et al. · Asia Pacific Journal of Marketing and Logistics · 2019 · 36 citations

International Marketing, Brand Strategy, Consumer Research +16

The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands

Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi et al. · Journal of Brand Management · 2021 · 24 citations

Social Psychology, Consumer Research, Social Influence +16