Journal of Business Research · 2021 · 43 citations · 122 references
BusinessMarketingMarketing ManagementAdvertisingBrand ManagementSelfBrand AdvertisingBrand AssociationsBrand AwarenessBrand IdentityBrand ImageCross-cultural Consumer BehaviorBrand CommunalityBrand Self-connectionConcept ClarityConsumer Identity ConstructionEthnicity In AdvertisingMulticultural Consumer BehaviorSelf-brand Connection
122
Possessions and the Extended Self
Russell W. Belk · Journal of Consumer Research · 1988 · 8.7K citations
Social Psychology of Intergroup Relations
Henri Tajfel · Annual Review of Psychology · 1982 · 7.8K citations
Rediscovering the Social Group: A Self-Categorization Theory.
David Willer, John Turner, Michael A. Hogg et al. · Contemporary Sociology A Journal of Reviews · 1989 · 7.2K citations
Dimensions of Brand Personality
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Business, Marketing, Psychology +17