Self-Brand Connection is a psychological construct representing the extent to which a brand is integrated into an individual’s self-concept, distinguished from related brand attachment constructs by its emphasis on identity fusion rather than情感或行为依恋.
163
Publications
14.9K
Citations
379
Authors
242
Institutions
Publications per year
2017–2026
110
Parents
Publications
163
1–5 of 163
Authors
379
- RF
4
h-index
- AD
4
h-index
- LW
4
h-index
- IM
4
h-index
- DJ
4
h-index
1–5 of 379
Institutions
242
Swinburne University of Technology
Melbourne, Australia
6 h-index
9 publications
1.3K citations
Charles Sturt University
Bathurst, Australia
5 h-index
6 publications
939 citations
Duke University
Durham, United States
5 h-index
5 publications
2.5K citations
Morgan State University
Baltimore, United States
4 h-index
4 publications
122 citations
New Mexico State University
Las Cruces, United States
4 h-index
6 publications
206 citations
University of Southern California
Los Angeles, United States
4 h-index
10 publications
873 citations
Universidad de Murcia
Murcia, Spain
4 h-index
10 publications
601 citations
University of Illinois Urbana-Champaign
Urbana, United States
4 h-index
4 publications
865 citations
1–8 of 242
Venues
- Journal of Product & Brand Management
14 publications · 1.2K citations
14
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- Journal of Business Research
JBR · 9 publications · 1.2K citations
9
h-index
- International Journal of Advertising
IJA · 7 publications · 400 citations
7
h-index
- Journal of Consumer Research
JCR · 5 publications · 3.1K citations
5
h-index
- Psychology and Marketing
5 publications · 261 citations
5
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1–5