Elena Delgado‐Ballester

Author

Universidad de Murcia ORCID

Also Known As

Delgado Laguna, Elena, E. Delgado-Ballester, Elena Delgado, Elena Delgado-Ballester, Elena Delgado‐Ballester

Publications

4.9K

Citations

H-Index

Concepts

All Affiliations

Universidad de Murcia Universidad del Valle

About

Elena Delgado‐Ballester is an author at Universidad de Murcia specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	21	22	4.7K
2	Arts	3	3	117
3	Education	1	1	16
4	Health Sciences	1	1	81
5	Language Studies	1	1	102

Elena Delgado‐Ballester

Publications

4.9K

Citations

H-Index

Page 1

	Year	Citations
Brand trust in the context of consumer loyalty Elena Delgado‐Ballester, José Luís Munuera‐Alemán European Journal of Marketing Customer SatisfactionConsumer ResearchBrand StrategyBrand LoyaltyBrand Trust	2001	1.3K
Development and Validation of a Brand Trust Scale José Luís Munuera‐Alemán, Elena Delgado‐Ballester, María Jesús Yagüe Guillén International Journal of Market Research Customer SatisfactionConsumer-brand DomainBrand StrategyConsumer ResearchBrand Trust Scale	2003	861
Does brand trust matter to brand equity? Elena Delgado‐Ballester, José Luís Munuera‐Alemán Journal of Product & Brand Management Brand StrategyConsumer ResearchQuantitative MethodologyBrand LoyaltyBrand Trust	2005	859
Applicability of a brand trust scale across product categories Elena Delgado‐Ballester European Journal of Marketing Consumer ResearchBrand StrategyBrand Trust ScaleBrand LoyaltyBrand Trust	2004	323
Revitalising brands through communication messages: the role of brand familiarity Elena Delgado‐Ballester, Ángeles Navarro, María Sicilia Piñero European Journal of Marketing Consumer ResearchBrand StrategyCommunicationBrand LoyaltyIntegrated Marketing Communications	2012	155
Effectiveness of price discounts and premium promotions Ma Mercedes Cuyás Palazón Cuyás Palazón, Elena Delgado‐Ballester Psychology and Marketing Consumer UncertaintyConsumer ResearchBrand StrategyPricingBuying Behavior	2009	141
Sales Promotions Effects on Consumer-Based Brand Equity Mariola Palazn-Vidal, Elena Delgado‐Ballester International Journal of Market Research MarketingBrand PositioningManagementBusinessConsumer Research	2005	116
The moderating role of price consciousness on the effectiveness of price discounts and premium promotions Ma Mercedes Cuyás Palazón Cuyás Palazón, Elena Delgado‐Ballester Journal of Product & Brand Management Consumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer ResearchBuying Behavior	2009	110
“Once upon a brand”: Storytelling practices by Spanish brands Elena Delgado‐Ballester, Estela Fernández-Sabiote Spanish Journal of Marketing - ESIC Brand StrategyCultural StudiesConsumer CultureSpanish Cultural StudiesStorytelling (Game Design)	2016	102
Product innovation in small manufacturers, market orientation and the industry's five competitive forces Miguel Hernández Espallardo, Elena Delgado‐Ballester European Journal of Innovation Management Innovation ManagementIndustrial OrganizationProduct ManagementCompetitive ForcesManagement	2009	83

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