María Sicilia Piñero

EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition

María Sicilia Piñero, Salvador Ruíz de Maya, José Luis Munuera · Journal of Advertising · 2005 · 388 citations

Social Sciences, Communication, Social Psychology +13

Brand communities on the internet

María Sicilia Piñero, Ma Mercedes Cuyás Palazón Cuyás Palazón · Corporate Communications An International Journal · 2008 · 203 citations

Business, Marketing, Marketing Management +17

Determinants of E-WOM Influence: The Role of Consumers' Internet Experience

Manuela López, María Sicilia Piñero · Journal of theoretical and applied electronic commerce research · 2013 · 201 citations · Full text

Business, Marketing, Marketing Management +15

Revitalising brands through communication messages: the role of brand familiarity

Elena Delgado‐Ballester, Ángeles Navarro, María Sicilia Piñero · European Journal of Marketing · 2012 · 163 citations

Business, Marketing, Marketing Management +17

eWOM as Source of Influence: The Impact of Participation in eWOM and Perceived Source Trustworthiness on Decision Making

Manuela López, María Sicilia Piñero · Journal of Interactive Advertising · 2014 · 118 citations

Social Sciences, Communication, Social Psychology +16