Concepedia

María Sicilia Piñero

MS

Statistics

Publications

25

Citations

2K

H-Index

21

Active since

2005

Affiliations

Universidad de Murcia(Current)

Universidad Católica del Norte

María Sicilia Piñero is an author at Universidad de Murcia specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCommunicationInteractive MarketingMedia MarketingBrandingConsumer BehaviorArtsSocial Influence

Publications per year

2005–2023

25

Publications

25

EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition

María Sicilia Piñero, Salvador Ruíz de Maya, José Luis Munuera · Journal of Advertising · 2005 · 383 citations

Interactive Web Site, Information Seeking, Social Influence +23

Brand communities on the internet

María Sicilia Piñero, Ma Mercedes Cuyás Palazón Cuyás Palazón · Corporate Communications An International Journal · 2008 · 202 citations

Customer Satisfaction, Digital Marketing, Online Communities +26

Determinants of E-WOM Influence: The Role of Consumers' Internet Experience

Manuela López, María Sicilia Piñero · Journal of theoretical and applied electronic commerce research · 2013 · 199 citations · Full text

Revitalising brands through communication messages: the role of brand familiarity

Elena Delgado‐Ballester, Ángeles Navarro, María Sicilia Piñero · European Journal of Marketing · 2012 · 155 citations

Consumer Research, Brand Strategy, Communication +18

eWOM as Source of Influence: The Impact of Participation in eWOM and Perceived Source Trustworthiness on Decision Making

Manuela López, María Sicilia Piñero · Journal of Interactive Advertising · 2014 · 118 citations

Customer Satisfaction, Perceived Source Trustworthiness, Behavioral Decision Making +27

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