Concepedia

Salvador Ruíz de Maya

SR

39

Publications

3.5K

Citations

26

H-Index

1999

Active since

Affiliations

Universidad de Murcia(Current)

University of Hohenheim

Hochschule Campus Wien

Institute of Agrifood Research and Technology

Universität Hamburg

Salvador Ruíz de Maya is an author at Universidad de Murcia specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorSocial SciencesCustomer SatisfactionInteractive MarketingBehavioral ScienceSocial Responsibility

Publications per year

1999–2024

39

Publications

39

The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior

Longinos Marín Rives, Salvador Ruíz de Maya, Alicia Rubio Bañón · Journal of Business Ethics · 2008 · 638 citations

Social Identity, Socially Responsible Product, Consumer Study +11

“I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility

Longinos Marín Rives, Salvador Ruíz de Maya · Journal of Business Ethics · 2006 · 429 citations

Social Identity, Socially Responsible Product, Consumer Culture +11

EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition

María Sicilia Piñero, Salvador Ruíz de Maya, José Luis Munuera · Journal of Advertising · 2005 · 383 citations

Interactive Web Site, Information Seeking, Social Influence +23

Relationship outcomes of perceived ethical sales behavior: the customer's perspective

Sergio Román, Salvador Ruíz de Maya · Journal of Business Research · 2003 · 250 citations

Relationship Marketing, Customer Satisfaction, Sales Ethics +12

The impact of cognitive and/or affective processing styles on consumer response to advertising appeals

Salvador Ruíz de Maya · Journal of Business Research · 2002 · 192 citations

Customer Satisfaction, Consumer Response, Advertising +15

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