Concepedia

José Luis Munuera

JL

9

Publications

1.1K

Citations

9

H-Index

1999

Active since

Affiliations

Universidad de Murcia(Current)

José Luis Munuera is an author at Universidad de Murcia specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessSales ManagementProfessional SellingSales TrainingConsumer ResearchMarketing ManagementCustomer SatisfactionSocial Responsibility

Publications per year

1999–2024

9

Publications

9

EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition

María Sicilia Piñero, Salvador Ruíz de Maya, José Luis Munuera · Journal of Advertising · 2005 · 383 citations

Interactive Web Site, Information Seeking, Social Influence +23

Determinants and consequences of ethical behaviour: an empirical study of salespeople

Sergio Román, José Luis Munuera · European Journal of Marketing · 2005 · 184 citations

Customer Satisfaction, Consumer Research, Moral Issue +19

Organic food consumption in Europe: International segmentation based on value system differences

Salvador Ruíz de Maya, Inés López‐López, José Luis Munuera · Ecological Economics · 2011 · 152 citations

Nutrition, Economics, Food Marketing +11

Trade Fairs as Services

José Luis Munuera, Salvador Ruíz de Maya · Journal of Business Research · 1999 · 96 citations

Electronic Marketplace, Trade Economics, Trade +6

The effects of sales training on sales force activity

Sergio Román, Salvador Ruíz de Maya, José Luis Munuera · European Journal of Marketing · 2002 · 89 citations

Training System, Workforce Development, Sales Training +13

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