Concepedia
Statistics
Publications
15
Citations
817
H-Index
13
Active since
2013
Affiliations
Universidad de Murcia(Current)
Universidad Católica del Norte
Universidad de Salamanca
Manuela López is an author at Universidad de Murcia specializing in marketing, business, and marketing management.
Publications per year
2013–2024
Determinants of E-WOM Influence: The Role of Consumers' Internet Experience
Manuela López, María Sicilia Piñero · Journal of theoretical and applied electronic commerce research · 2013 · 201 citations · Full text
Business, Marketing, Marketing Management +15
eWOM as Source of Influence: The Impact of Participation in eWOM and Perceived Source Trustworthiness on Decision Making
Manuela López, María Sicilia Piñero · Journal of Interactive Advertising · 2014 · 118 citations
Social Sciences, Communication, Social Psychology +16
How WOM marketing contributes to new product adoption
Manuela López, María Sicilia Piñero · European Journal of Marketing · 2013 · 68 citations
Business, Marketing, Marketing Management +12
What drives crowdfunding participation? The influence of personal and social traits
Yusimi Rodriguez-Ricardo, María Sicilia Piñero, Manuela López · Spanish Journal of Marketing - ESIC · 2018 · 68 citations · Full text
Social Sciences, Social Psychology, Community Engagement +5
Creating identification with brand communities on Twitter
Manuela López, María Sicilia Piñero, Alberto Alejandro Moyeda-Carabaza · Internet Research · 2017 · 59 citations
Business, Marketing, Marketing Management +8
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