43
Publications
1.3K
Citations
22
H-Index
1997
Active since
Miguel Ángel Zúñiga is an author at Morgan State University specializing in marketing, management, and consumer research.
Top concepts
MarketingConsumer ResearchManagementConsumer BehaviorCultureBrand EquityBusinessBrand AwarenessAdvertisingConsumer Culture
Publications per year
1997–2024
43
43
Matthew Tingchi Liu, Rongwei Chu, IpKin Anthony Wong et al. · Asia Pacific Journal of Marketing and Logistics · 2012 · 82 citations
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