Concepedia

Matthew Tingchi Liu

MT

Statistics

Publications

77

Citations

4.5K

H-Index

36

Active since

2007

Affiliations

University of Macau(Current)

Macau University of Science and Technology

Sun Yat-sen University

City University of Macau

Fudan University

Matthew Tingchi Liu is an author at University of Macau specializing in marketing, business, and consumer behavior.

Publications per year

2007–2025

77

Publications

77

Moral norm is the key

Matthew Tingchi Liu, Yongdan Liu, Ziying Mo · Asia Pacific Journal of Marketing and Logistics · 2020 · 301 citations

Social Sciences, Marketing, Social Psychology +16

The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

Matthew Tingchi Liu, IpKin Anthony Wong, Guicheng Shi et al. · Journal of Services Marketing · 2014 · 289 citations

Business, Marketing, Marketing Management +15

Applying consumer-based brand equity in luxury hotel branding

Matthew Tingchi Liu, IpKin Anthony Wong, Ting‐Hsiang Tseng et al. · Journal of Business Research · 2017 · 260 citations

Business, Hospitality Management, Marketing +14

Perceived benefits, perceived risk, and trust

Matthew Tingchi Liu, James L. Brock, Gui Cheng Shi et al. · Asia Pacific Journal of Marketing and Logistics · 2013 · 202 citations

Social Sciences, Marketing, Marketing Management +16

Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China

Matthew Tingchi Liu, Yuying Huang · Journal of Consumer Marketing · 2007 · 191 citations

Business, Marketing, Marketing Management +12

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