Concepedia

James L. Brock

JL

8

Publications

691

Citations

8

H-Index

2008

Active since

Affiliations

Pacific Lutheran University(Current)

University of Macau

Fudan University

Macau University of Science and Technology

Macao University of Tourism

James L. Brock is an author at Pacific Lutheran University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer BehaviorConsumer ResearchCustomer SatisfactionBrand StrategyBehavioral EconomicsBehavioral Decision MakingFinance

Publications per year

2008–2014

8

Publications

8

The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

Matthew Tingchi Liu, IpKin Anthony Wong, Guicheng Shi et al. · Journal of Services Marketing · 2014 · 284 citations

Customer Satisfaction, Brand Strategy, Consumer Research +20

Perceived benefits, perceived risk, and trust

Matthew Tingchi Liu, James L. Brock, Gui Cheng Shi et al. · Asia Pacific Journal of Marketing and Logistics · 2013 · 199 citations

Customer Satisfaction, Perceived Reputation, Behavioral Decision Making +22

Selecting a female athlete endorser in China

Matthew Tingchi Liu, James L. Brock · European Journal of Marketing · 2011 · 123 citations

Low Attractiveness, Behavioral Decision Making, Consumer Motivation +23

Antecedents of Redemption of Reward Points: Credit Card Market in China and International Comparison

Matthew Tingchi Liu, James L. Brock · Journal of International Consumer Marketing · 2009 · 22 citations

Customer Experience, Customer Satisfaction, Consumer Research +21

Redemption behavior for credit card reward programs in China

Matthew Tingchi Liu, James L. Brock · International Journal of Bank Marketing · 2009 · 20 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +19

Rows per page

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