IpKin Anthony Wong

The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

Matthew Tingchi Liu, IpKin Anthony Wong, Guicheng Shi et al. · Journal of Services Marketing · 2014 · 284 citations

Customer Satisfaction, Brand Strategy, Consumer Research +20

Linking AI quality performance and customer engagement: The moderating effect of AI preference

Catherine Prentice, Scott Weaven, IpKin Anthony Wong · International Journal of Hospitality Management · 2020 · 263 citations · Full text

Customer Satisfaction, Behavioral Sciences, Behavioral Decision Making +14

Applying consumer-based brand equity in luxury hotel branding

Matthew Tingchi Liu, IpKin Anthony Wong, Ting‐Hsiang Tseng et al. · Journal of Business Research · 2017 · 255 citations

Marketing, Hospitality Marketing, Brand Strategy +9

Autonomous travel decision-making: An early glimpse into ChatGPT and generative AI

IpKin Anthony Wong, Qi Lilith Lian, Danni Sun · Journal of Hospitality and Tourism Management · 2023 · 250 citations

Artificial Intelligence, Route Choice, Cognitive Science +12

Food-related personality traits and the moderating role of novelty-seeking in food satisfaction and travel outcomes

Mingjie Ji, IpKin Anthony Wong, Anita Eves et al. · Tourism Management · 2016 · 178 citations

Food Choice, Food Satisfaction, Personality Psychology +9