Applying consumer-based brand equity in luxury hotel branding - Concepedia

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Applying consumer-based brand equity in luxury hotel branding

255

Citations

81

References

2017

Year

Matthew Tingchi Liu, IpKin Anthony Wong, Ting‐Hsiang Tseng, Angela Chang, Ian Phau

Journal of Business Research

MarketingHospitality MarketingBrand StrategyBrand DevelopmentBusinessManagementBrand AwarenessLuxury BrandingBrand EquityLuxury Hotel BrandingBrand ManagementHospitality Management

References

	Year	Citations

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