Concepedia

Brand Equity Models

Brand Equity Models is a conceptual framework within marketing theory that specifies the structural relationships between brand-related inputs and consumer-based or financial outcomes to systematically measure and explain the value generated by a brand.

610

Publications

89.2K

Citations

1.3K

Authors

653

Institutions

Publications per year

2017–2026

171

Variants

Brand Equity Frameworks

Parents

Publications

610

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

, , +14

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 7.8K citations

, , +14

Measuring Brand Equity Across Products and Markets

David A. Aaker · California Management Review · 1996 · 3.5K citations

, , +13

An Examination of Selected Marketing Mix Elements and Brand Equity

Bong-Goo Yoo, Naveen Donthu, Sungho Lee · Journal of the Academy of Marketing Science · 2000 · 3.3K citations

, , +14

Strategic Brand Management: Building, Measuring, and Managing Brand Equity.

Journal of Consumer Marketing · 2000 · 3.3K citations

, , +14

1–5 of 610

Authors

1.3K

  1. KL
    Kevin Lane Keller

    Dartmouth College, United States

    13 publications · 22.2K citations

    13

    h-index

  2. DA
    David A. Aaker

    University of California, Berkeley, United States

    6 publications · 4.4K citations

    6

    h-index

  3. CK
    Ceridwyn King

    Temple University, United States

    4 publications · 712 citations

    4

    h-index

  4. RP
    Robert P. Leone

    The University of Texas at Austin, United States

    4 publications · 683 citations

    4

    h-index

  5. MM
    Muhammad Mohsin Butt

    University of Nottingham Malaysia Campus, Malaysia

    4 publications · 422 citations

    4

    h-index

1–5 of 1.3K

Institutions

653

  1. Dartmouth College

    Hanover, United States

    10 h-index

    13 publications

    4.6K citations

  2. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    9 h-index

    12 publications

    1K citations

  3. University of Central Florida

    Orlando, United States

    7 h-index

    9 publications

    743 citations

  4. Universitat de València

    Valencia, Spain

    6 h-index

    11 publications

    968 citations

  5. Griffith University

    Brisbane, Australia

    6 h-index

    12 publications

    2.2K citations

  6. Cornell University

    Ithaca, United States

    5 h-index

    5 publications

    1.5K citations

  7. University of Minnesota

    Minneapolis, United States

    5 h-index

    6 publications

    726 citations

  8. Copenhagen Business School

    Copenhagen, Denmark

    5 h-index

    8 publications

    575 citations

1–8 of 653

Venues

  1. Journal of Business Research

    JBR · 23 publications · 7.4K citations

    22

    h-index

  2. Journal of Brand Management

    30 publications · 2.2K citations

    22

    h-index

  3. Journal of Product & Brand Management

    19 publications · 3.2K citations

    18

    h-index

  4. Journal of Marketing

    JM · 12 publications · 21.4K citations

    12

    h-index

  5. Tourism Management

    10 publications · 2.3K citations

    10

    h-index

1–5