Ting‐Hsiang Tseng

Applying consumer-based brand equity in luxury hotel branding

Matthew Tingchi Liu, IpKin Anthony Wong, Ting‐Hsiang Tseng et al. · Journal of Business Research · 2017 · 255 citations

Marketing, Hospitality Marketing, Brand Strategy +9

Perceived benefits, perceived risk, and trust

Matthew Tingchi Liu, James L. Brock, Gui Cheng Shi et al. · Asia Pacific Journal of Marketing and Logistics · 2013 · 199 citations

Customer Satisfaction, Perceived Reputation, Behavioral Decision Making +22

Configural algorithms of patient satisfaction, participation in diagnostics, and treatment decisions' influences on hospital loyalty

Chia‐Wen Chang, Ting‐Hsiang Tseng, Arch G. Woodside · Journal of Services Marketing · 2013 · 124 citations

Do perceived CSR initiatives enhance customer preference and loyalty in casinos?

Matthew Tingchi Liu, IpKin Anthony Wong, Rongwei Chu et al. · International Journal of Contemporary Hospitality Management · 2014 · 119 citations

Customer Satisfaction, Consumer Study, Consumer Research +21

Explaining the product‐specificity of country‐of‐origin effects

Ting‐Hsiang Tseng, George Balabanis · International Marketing Review · 2011 · 87 citations

Consumer Uncertainty, Product Typicality, International Marketing +21