Concepedia
Statistics
Publications
16
Citations
939
H-Index
14
Active since
2011
Affiliations
Fudan University(Current)
University of Macau
Macau University of Science and Technology
Macao University of Tourism
Pacific Lutheran University
Rongwei Chu is an author at Fudan University specializing in marketing, business, and social sciences.
Publications per year
2011–2022
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference
Matthew Tingchi Liu, IpKin Anthony Wong, Guicheng Shi et al. · Journal of Services Marketing · 2014 · 289 citations
Business, Marketing, Marketing Management +15
Perceived benefits, perceived risk, and trust
Matthew Tingchi Liu, James L. Brock, Gui Cheng Shi et al. · Asia Pacific Journal of Marketing and Logistics · 2013 · 202 citations
Social Sciences, Marketing, Marketing Management +16
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Matthew Tingchi Liu, IpKin Anthony Wong, Rongwei Chu et al. · International Journal of Contemporary Hospitality Management · 2014 · 121 citations
Business, Marketing, Marketing Management +13
Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co‐branded products
Matthew Tingchi Liu, Rongwei Chu, IpKin Anthony Wong et al. · Asia Pacific Journal of Marketing and Logistics · 2012 · 82 citations
Business, Marketing, Marketing Management +14
How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers
Rongwei Chu, Matthew Tingchi Liu, Guicheng Shi · Asia Pacific Journal of Marketing and Logistics · 2015 · 29 citations
Social Sciences, Economics, Consumption Studies +15
1–5 of 16