Rongwei Chu

The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

Matthew Tingchi Liu, IpKin Anthony Wong, Guicheng Shi et al. · Journal of Services Marketing · 2014 · 284 citations

Customer Satisfaction, Brand Strategy, Consumer Research +20

Perceived benefits, perceived risk, and trust

Matthew Tingchi Liu, James L. Brock, Gui Cheng Shi et al. · Asia Pacific Journal of Marketing and Logistics · 2013 · 199 citations

Customer Satisfaction, Perceived Reputation, Behavioral Decision Making +22

Do perceived CSR initiatives enhance customer preference and loyalty in casinos?

Matthew Tingchi Liu, IpKin Anthony Wong, Rongwei Chu et al. · International Journal of Contemporary Hospitality Management · 2014 · 119 citations

Customer Satisfaction, Consumer Study, Consumer Research +21

Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co‐branded products

Matthew Tingchi Liu, Rongwei Chu, IpKin Anthony Wong et al. · Asia Pacific Journal of Marketing and Logistics · 2012 · 82 citations

Credit Card Holders, Consumer Research, Brand Strategy +23

How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers

Rongwei Chu, Matthew Tingchi Liu, Guicheng Shi · Asia Pacific Journal of Marketing and Logistics · 2015 · 29 citations

Human Migration, Consumer Economics, Rural Economy +16