Guicheng Shi

The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

Matthew Tingchi Liu, IpKin Anthony Wong, Guicheng Shi et al. · Journal of Services Marketing · 2014 · 284 citations

Customer Satisfaction, Brand Strategy, Consumer Research +20

Factors Affecting Ethical Attitudes in Mainland China and Hong Kong

Kit‐Chun Lam, Guicheng Shi, Guicheng Shi · Journal of Business Ethics · 2007 · 104 citations

Culture, Hong Kong, Management +4

The Roles of Brand Equity and Corporate Reputation in CRM: A Chinese Study

Yonggui Wang, Jay Kandampully, H. P. Lo et al. · Corporate Reputation Review · 2006 · 71 citations

Customer Satisfaction, Brand Equity, Chinese Study +12

The role of renqing in mediating customer relationship investment and relationship commitment in China

Guicheng Shi, Yizheng Shi, Allan K. K. Chan et al. · Industrial Marketing Management · 2011 · 60 citations

Relationship Marketing, Customer Satisfaction, Relationship Commitment +10

Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self‐Service Technologies

Jia He, Yonggui Wang, Ge Lin et al. · Psychology and Marketing · 2012 · 55 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +28