Statistics
Publications
24
Citations
1.2K
H-Index
17
Active since
1975
Allan K. K. Chan is an author at Hong Kong Baptist University specializing in business, marketing, and brand management.
Publications per year
1975–2016
24
24
The Influence of Hedonic Values on Consumer Behaviors
Cheng Lu Wang, Zhen-Xiong Chen, Allan K. K. Chan et al. · Journal of Global Marketing · 2000 · 130 citations
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