Statistics
Publications
1
Citations
130
H-Index
1
Active since
2000
Affiliations
Hong Kong Baptist University(Current)
Zhen-Xiong Chen is an author at Hong Kong Baptist University specializing in novelty seeking, consumer behavior, and marketing management.
Publications per year
2000–2000
1
1
The Influence of Hedonic Values on Consumer Behaviors
Cheng Lu Wang, Zhen-Xiong Chen, Allan K. K. Chan et al. · Journal of Global Marketing · 2000 · 130 citations
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