Concepedia

Yongdan Liu

YL

Statistics

Publications

12

Citations

1.1K

H-Index

12

Active since

2018

Affiliations

University of Macau(Current)

Central South University

Sun Yat-sen University

Macao University of Tourism

Yongdan Liu is an author at University of Macau specializing in marketing, consumer behavior, and business.

Publications per year

2018–2022

12

Publications

12

Moral norm is the key

Matthew Tingchi Liu, Yongdan Liu, Ziying Mo · Asia Pacific Journal of Marketing and Logistics · 2020 · 301 citations

Social Sciences, Marketing, Social Psychology +16

Vlog and brand evaluations: the influence of parasocial interaction

Matthew Tingchi Liu, Yongdan Liu, Lida L. Zhang · Asia Pacific Journal of Marketing and Logistics · 2019 · 164 citations

Business, Marketing, Marketing Management +13

How CSR influences customer behavioural loyalty in the Chinese hotel industry

Matthew Tingchi Liu, Yongdan Liu, Ziying Mo et al. · Asia Pacific Journal of Marketing and Logistics · 2019 · 128 citations

Business, Hospitality Management, Marketing +12

Effects of functional green advertising on self and others

Ziying Mo, Matthew Tingchi Liu, Yongdan Liu · Psychology and Marketing · 2018 · 95 citations

Business, Marketing, Social Psychology +13

The importance of knowledge and trust for ethical fashion consumption

Yongdan Liu, Matthew Tingchi Liu, Andrea Pérez et al. · Asia Pacific Journal of Marketing and Logistics · 2020 · 82 citations · Full text

Business, Marketing, Social Psychology +17

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