Concepedia

Publication | Open Access

Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

DOIFull Paper Access

56

Citations

73

References

2012

Year

Eva Kipnis, Amanda J. Broderick, Catherine Demangeot, Natalie Ross Adkins, Nakeisha S. Ferguson, Geraldine Rosa Henderson, Guillaume D. Johnson, James M. Mandiberg, Rene Dentiste Mueller, Chris Pullig,
Journal of Business Research

References

YearCitations

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