Concepedia

Geraldine Rosa Henderson

GR

Statistics

Publications

25

Citations

1.1K

H-Index

18

Active since

1994

Affiliations

Rutgers, The State University of New Jersey(Current)

Loyola University Chicago

Rutgers Sexual and Reproductive Health and Rights

College of Charleston

Coventry University

Geraldine Rosa Henderson is an author at Rutgers, The State University of New Jersey specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCultureBusinessConsumer CultureSocial SciencesConsumer BehaviorRaceEducation

Publications per year

1994–2020

25

Publications

25

Brand diagnostics: Mapping branding effects using consumer associative networks

Geraldine Rosa Henderson, Dawn Iacobucci, Bobby J. Calder · European Journal of Operational Research · 1998 · 220 citations

Marketing, Advertising, Management +6

Courting Customers: Assessing Consumer Racial Profiling and other Marketplace Discrimination

Anne-Marie G. Harris, Geraldine Rosa Henderson, Jerome D. Williams · Journal of Public Policy & Marketing · 2005 · 146 citations

Race Law, Customer Profiling, Discrimination +21

The global hip-hop Diaspora: Understanding the culture

Carol M. Motley, Geraldine Rosa Henderson · Journal of Business Research · 2007 · 73 citations

Culture, World Cultures, Global Hip-hop Diaspora +5

Operationalizing Critical Race Theory in the Marketplace

Sonja Martin Poole, Sonya A. Grier, Kevin D. Thomas et al. · Journal of Public Policy & Marketing · 2020 · 70 citations

Artificial Intelligence, Critical Race Theory, Systemic Oppression +20

Using Network Analysis to Understand Brands

Geraldine Rosa Henderson, Dawn Iacobucci, Bobby J. Calder · ACR North American Advances · 2002 · 64 citations

Advertising, Brand Equity, Personal Branding +13

1–5 of 25