Guillaume D. Johnson

Targeting without alienating

Guillaume D. Johnson, Sonya A. Grier · International Journal of Advertising · 2011 · 99 citations

Business, Communication, Marketing +17

When the burger becomes halal: a critical discourse analysis of privilege and marketplace inclusion

Guillaume D. Johnson, Kevin D. Thomas, Sonya A. Grier · Consumption Markets & Culture · 2017 · 85 citations

Social Sciences, Religion, Sociology +12

Understanding the influence of cross-cultural Consumer-to-Consumer Interaction on consumer service satisfaction

Guillaume D. Johnson, Sonya A. Grier · Journal of Business Research · 2011 · 82 citations

Business, Marketing, Marketing Management +14

Re-imagining the marketplace: addressing race in academic marketing research

Sonya A. Grier, Kevin D. Thomas, Guillaume D. Johnson · Consumption Markets & Culture · 2017 · 82 citations · Full text

Public Health, Marketing, Marketing Management +6

Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Eva Kipnis, Amanda J. Broderick, Catherine Demangeot et al. · Journal of Business Research · 2012 · 59 citations · Full text

Business, Marketing, Marketing Management +14