Nakeisha S. Ferguson

Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Eva Kipnis, Amanda J. Broderick, Catherine Demangeot et al. · Journal of Business Research · 2012 · 59 citations · Full text

Business, Marketing, Marketing Management +14

Toward Intercultural Competency in Multicultural Marketplaces

Catherine Demangeot, Natalie Ross Adkins, Rene Dentiste Mueller et al. · Journal of Public Policy & Marketing · 2012 · 51 citations · Full text

Management, Marketing, Marketing Management +13

Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music

Nakeisha S. Ferguson, Janée N. Burkhalter · Journal of Advertising · 2014 · 39 citations

Business, Marketing, Marketing Management +16

Consumer empowerment in multicultural marketplaces: Navigating multicultural identities to reduce consumer vulnerability

Amanda J. Broderick, Catherine Demangeot, Natalie Ross Adkins et al. · UST Research Online (University of St. Thomas - Minnesota) · 2011 · 33 citations · Full text

Social Sciences, Marketing, Marketing Management +17

THOUGHT PIECE No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda

Amanda J. Broderick, Catherine Demangeot, Eva Kipnis et al. · Social Business · 2011 · 20 citations · Full text

Business, Marketing, Marketing Management +17