Concepedia

Janée N. Burkhalter

JN

7

Publications

294

Citations

7

H-Index

2011

Active since

Affiliations

Saint Joseph's University(Current)

Georgia State University

Edith Cowan University

Janée N. Burkhalter is an author at Saint Joseph's University specializing in management, marketing, and brand building.

Top concepts

MarketingManagementBrandingBrand StrategyBrand AwarenessBrand ManagementConsumer ResearchInteractive MarketingBusinessAdvertising

Publications per year

2011–2017

7

Publications

7

Tweet this, not that: A comparison between brand promotions in microblogging environments using celebrity and company-generated tweets

Natalie Wood, Janée N. Burkhalter · Journal of Marketing Communications · 2013 · 113 citations

Social Medium Monitoring, Digital Marketing, Media Innovation +29

Advertising to the beat: An analysis of brand placements in hip-hop music videos

Janée N. Burkhalter, Corliss G. Thornton · Journal of Marketing Communications · 2012 · 43 citations

Music, Entertainment Marketing, Targeted Advertising +23

The Story of Taste: Using EEGs and Self-Reports to Understand Consumer Choice

Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter · Kennesaw Journal of Undergraduate Research · 2012 · 39 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +22

Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music

Nakeisha S. Ferguson, Janée N. Burkhalter · Journal of Advertising · 2014 · 37 citations

Music, Consumer Research, Brand Strategy +21

Relationship Marketing: An Important Tool For Success In The Marketplace

Hudson Nwakanma, Annette Singleton Jackson, Janée N. Burkhalter · Journal of Business & Economics Research (JBER) · 2011 · 25 citations · Full text

Relationship Marketing, Customer Satisfaction, Brand Management +13

Rows per page

1–5 of 7