Concepedia
Statistics
Publications
13
Citations
681
H-Index
12
Active since
1994
Affiliations
Saint Joseph's University(Current)
Edith Cowan University
Fairleigh Dickinson University
Natalie Wood is an author at Saint Joseph's University specializing in marketing, social sciences, and pedagogy.
Publications per year
1994–2020
‘No Rules, Just Right’ or is it? The Role of Themed Restaurants as Cultural Ambassadors
Natalie Wood, Caroline Lego Muñoz · Tourism and Hospitality Research · 2007 · 116 citations
Business, Hospitality Management, Marketing +16
Tweet this, not that: A comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Natalie Wood, Janée N. Burkhalter · Journal of Marketing Communications · 2013 · 114 citations
Business, Marketing, Marketing Management +17
Real or blarney? A cross‐cultural investigation of the perceived authenticity of Irish pubs
Caroline Lego Muñoz, Natalie Wood, Michael R. Solomón · Journal of Consumer Behaviour · 2006 · 91 citations
Business, Marketing, Marketing Management +6
Depictions of female athletes on Sports Illustrated covers, 1957-1989.
Michael B. Salwen, Natalie Wood · Journal of sport behavior · 1994 · 58 citations
Social Sciences, Gender Studies, Sports Medicine +8
A recipe for success: understanding regional perceptions of authenticity in themed restaurants
Caroline Lego Muñoz, Natalie Wood · International Journal of Culture Tourism and Hospitality Research · 2009 · 55 citations
Social Sciences, Geography, Human Geography +11
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