Concepedia

Michael R. Solomón

MR

Statistics

Publications

17

Citations

4.7K

H-Index

16

Active since

1983

Affiliations

New York University(Current)

University of North Carolina at Chapel Hill

Auburn University

Michael R. Solomón is an author at New York University specializing in marketing, business, and marketing management.

Publications per year

1983–2008

17

Publications

17

A Role Theory Perspective on Dyadic Interactions: The Service Encounter

Michael R. Solomón, Carol Surprenant, John A. Czepiel et al. · Journal of Marketing · 1985 · 1.6K citations

Business, Marketing, Marketing Management +17

Predictability and Personalization in the Service Encounter

Carol Surprenant, Michael R. Solomón · Journal of Marketing · 1987 · 948 citations

Business, Information Systems, Marketing +9

A Role Theory Perspective on Dyadic Interactions: The Service Encounter

Michael R. Solomón, Carol Surprenant, John A. Czepiel et al. · Journal of Marketing · 1985 · 911 citations

Business, Marketing, Marketing Management +17

Predictability and Personalization in the Service Encounter

Carol Surprenant, Michael R. Solomón · Journal of Marketing · 1987 · 475 citations

Business, Information Systems, Marketing +9

The Missing Link: Surrogate Consumers in the Marketing Chain

Michael R. Solomón · Journal of Marketing · 1986 · 112 citations

Business, Marketing, Marketing Management +16

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