Concepedia
Statistics
Publications
12
Citations
943
H-Index
11
Active since
2005
Affiliations
Drake University(Current)
Baylor University
University of Strathclyde
Coventry University
Creighton University
Natalie Ross Adkins is an author at Drake University specializing in marketing, marketing management, and consumer behavior.
Publications per year
2005–2024
The Low Literate Consumer
Natalie Ross Adkins, Julie L. Ozanne · Journal of Consumer Research · 2005 · 342 citations
Business, Marketing, Nutrition +9
The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma
Ann M. Mirabito, Cele C. Otnes, Elizabeth Crosby et al. · Journal of Public Policy & Marketing · 2016 · 111 citations · Full text
Social Sciences, Marketing, Marketing Management +15
Health Literacy for Improved Health Outcomes: Effective Capital in the Marketplace
Natalie Ross Adkins, Canan Corus · Journal of Consumer Affairs · 2009 · 92 citations
Public Health, Health Education, Literacy Education +10
Critical Consumer Education: Empowering the Low-Literate Consumer
Natalie Ross Adkins, Julie L. Ozanne · Journal of Macromarketing · 2005 · 79 citations
Education, Adult Education, Literacy Education +13
The marketplace, mental well-being, and me: Exploring self-efficacy, self-esteem, and self-compassion in consumer coping
Jane E. Machin, Natalie Ross Adkins, Elizabeth Crosby et al. · Journal of Business Research · 2018 · 65 citations
Social Sciences, Marketing, Psychology +12
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