Concepedia
Statistics
Publications
11
Citations
918
H-Index
Active since
2005
Affiliations
Drake University(Current)
Baylor University
University of Strathclyde
Coventry University
Creighton University
Natalie Ross Adkins is an author at Drake University specializing in marketing, education, and consumer research.
Top concepts
MarketingEducationArtsConsumer CultureConsumer ResearchCultureLiteracyMulticulturalismLiteracy PracticeCultural Diversity
Publications per year
2005–2018
The Low Literate Consumer
Natalie Ross Adkins, Julie L. Ozanne · Journal of Consumer Research · 2005 · 339 citations
The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma
Ann M. Mirabito, Cele C. Otnes, Elizabeth Crosby et al. · Journal of Public Policy & Marketing · 2016 · 107 citations · Full text
Health Literacy for Improved Health Outcomes: Effective Capital in the Marketplace
Natalie Ross Adkins, Canan Corus · Journal of Consumer Affairs · 2009 · 92 citations
Nutrition Literacy, Education, Health Outcomes +16
Critical Consumer Education: Empowering the Low-Literate Consumer
Natalie Ross Adkins, Julie L. Ozanne · Journal of Macromarketing · 2005 · 79 citations
Education, Literacy Development, Consumer Literacy Profiles +19
The marketplace, mental well-being, and me: Exploring self-efficacy, self-esteem, and self-compassion in consumer coping
Jane E. Machin, Natalie Ross Adkins, Elizabeth Crosby et al. · Journal of Business Research · 2018 · 63 citations
Self-efficacy Theory, Mental Well-being, Consumer Science +12
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