Concepedia

Multicultural Consumer Behavior

Multicultural Consumer Behavior is a theoretical framework within consumer behavior research that examines how individuals’ consumption patterns are shaped by the dynamic interplay of multiple cultural identities and sociocultural influences in pluralistic societal contexts.

540

Publications

33.4K

Citations

1.1K

Authors

608

Institutions

Publications per year

2017–2026

128

Parents

Publications

540

Consumer behavior and culture: consequences for global marketing and advertising

Choice Reviews Online · 2004 · 767 citations

, , +16

Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes

Mark Cleveland, Michel Laroche, Nicolas Papadopoulos · Journal of International Marketing · 2009 · 584 citations

, , +12

Acculturaton to the global consumer culture: Scale development and research paradigm

Mark Cleveland, Michel Laroche · Journal of Business Research · 2006 · 554 citations

, , +15

The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption

Rohit Deshpandé, Wayne D. Hoyer, Naveen Donthu · Journal of Consumer Research · 1986 · 496 citations

, , +9

Beyond national culture: implications of cultural dynamics for consumer research

C. Samuel Craig, Susan P. Douglas · International Marketing Review · 2006 · 445 citations

, , +13

1–5 of 540

Authors

1.1K

  1. ML
    Michel Laroche

    Concordia University, Canada

    11 publications · 1.8K citations

    11

    h-index

  2. CD
    Catherine Demangeot

    Institut d'Economie Scientifique Et de Gestion, France

    10 publications · 485 citations

    10

    h-index

  3. SA
    Sonya A. Grier

    American University, United States

    7 publications · 282 citations

    7

    h-index

  4. AJ
    Ahmad Jamal

    Cardiff University, United Kingdom

    6 publications · 694 citations

    6

    h-index

  5. EK
    Eva Kipnis

    Coventry University, United Kingdom

    6 publications · 309 citations

    6

    h-index

1–5 of 1.1K

Institutions

608

  1. University of Illinois Urbana-Champaign

    Urbana, United States

    12 h-index

    17 publications

    1.7K citations

  2. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    11 h-index

    20 publications

    1.6K citations

  3. Georgia State University

    Atlanta, United States

    9 h-index

    9 publications

    643 citations

  4. The University of Texas at Austin

    Austin, United States

    9 h-index

    14 publications

    572 citations

  5. University of Strathclyde

    Glasgow, United Kingdom

    8 h-index

    11 publications

    428 citations

  6. Cardiff University

    Cardiff, United Kingdom

    8 h-index

    11 publications

    881 citations

  7. University of North Texas

    Denton, United States

    8 h-index

    10 publications

    394 citations

  8. Concordia University

    Montreal, Canada

    8 h-index

    14 publications

    1.5K citations

1–8 of 608

Venues

  1. Journal of Business Research

    JBR · 31 publications · 2.9K citations

    24

    h-index

  2. Journal of Consumer Marketing

    28 publications · 1.6K citations

    24

    h-index

  3. Journal of International Consumer Marketing

    29 publications · 1.5K citations

    22

    h-index

  4. International Marketing Review

    17 publications · 2.1K citations

    16

    h-index

  5. Psychology and Marketing

    19 publications · 1.2K citations

    16

    h-index

1–5