Concepedia

Brand Communality

Brand Communality is a brand positioning construct that denotes the degree to which a brand is perceived as sharing socially valued beliefs, values, or identities with a reference group, thereby distinguishing it from other brand positioning constructs by emphasizing collective identification over individual differentiation.

10

Publications

1.7K

Citations

18

Authors

24

Institutions

Publications per year

2017–2026

4

Parents

Publications

10

Religiosity in the Abandoned Apple Newton Brand Community

Albert M. Muñiz, Hope Jensen Schau · Journal of Consumer Research · 2005 · 1K citations

, , +14

Brand relationships through brand reputation and brand tribalism

Cleopatra Veloutsou, Luiz Moutinho · Journal of Business Research · 2008 · 505 citations

, , +16

Brand tribalism: an anthropological perspective

Harry A. Taute, Jeremy J. Sierra · Journal of Product & Brand Management · 2014 · 65 citations

, , +16

Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations

Anna Torres, Tammo H.A. Bijmolt · European Journal of Operational Research · 2008 · 52 citations

, , +12

Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection

Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi et al. · Journal of Business Research · 2021 · 43 citations

, , +16

1–5 of 10

Authors

18

  1. HI
    Hans IJzerman

    Tilburg University, Netherlands

    2 publications · 40 citations

    2

    h-index

  2. RF
    Reza Fazli-Salehi

    Morgan State University, United States

    2 publications · 67 citations

    2

    h-index

  3. IM
    Ivonne M. Torres

    New Mexico State University, United States

    2 publications · 67 citations

    2

    h-index

  4. JJ
    Janneke Janssen

    Tilburg University, Netherlands

    2 publications · 40 citations

    2

    h-index

  5. RM
    Rozbeh Madadi

    New Mexico State University, United States

    2 publications · 67 citations

    2

    h-index

1–5 of 18

Institutions

24

  1. Georgia State University

    Atlanta, United States

    2 h-index

    2 publications

    67 citations

  2. Tilburg University

    Tilburg, The Netherlands

    2 h-index

    2 publications

    40 citations

  3. Morgan State University

    Baltimore, United States

    2 h-index

    2 publications

    67 citations

  4. New Mexico State University

    Las Cruces, United States

    2 h-index

    2 publications

    67 citations

  5. St. Cloud State University

    Saint Cloud, United States

    2 h-index

    2 publications

    67 citations

  6. Middle Georgia State College

    Macon, United States

    2 h-index

    2 publications

    67 citations

  7. Université Grenoble Alpes

    Saint-Martin-d'Hères, France

    1 h-index

    1 publications

    11 citations

  8. Institut des langues et cultures d'Europe, Amérique, Afrique, Asie et Australie

    Grenoble, France

    1 h-index

    1 publications

    11 citations

1–8 of 24

Venues

  1. Journal of Business Research

    JBR · 3 publications · 577 citations

    3

    h-index

  2. Journal of Product & Brand Management

    1 publications · 15 citations

    1

    h-index

  3. Journal of Brand Management

    1 publications · 24 citations

    1

    h-index

  4. Journal of Retailing and Consumer Services

    1 publications · 21 citations

    1

    h-index

  5. Journal of Consumer Research

    JCR · 1 publications · 1K citations

    1

    h-index

1–5