Concepedia
Statistics
Publications
17
Citations
538
H-Index
13
Active since
2004
Affiliations
Utah Valley University(Current)
Texas State University
University of Southern Maine
New Mexico State University
Harry A. Taute is an author at Utah Valley University specializing in consumer research, management, and marketing.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorPsychologyBrand EquitySocial SciencesSocial PsychologyBehavioral ScienceCustomer Satisfaction
Publications per year
2004–2018
Emotional Information Management and Responses to Emotional Appeals
Harry A. Taute, Shaun McQuitty, Elise Pookie Sautter · Journal of Advertising · 2011 · 99 citations
Customer Satisfaction, Behavioral Decision Making, Affective Design +19
Brand tribalism: an anthropological perspective
Harry A. Taute, Jeremy J. Sierra · Journal of Product & Brand Management · 2014 · 65 citations
Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)
Vishag Badrinarayanan, Jeremy J. Sierra, Harry A. Taute · Psychology and Marketing · 2014 · 64 citations
Online Gaming, Digital Marketing, Consumer Research +27
Feeling Good! Doing Good! An Exploratory Look at the Impulsive Purchase of the Social Good
Harry A. Taute, Shaun McQuitty · The Journal of Marketing Theory and Practice · 2004 · 44 citations
Quality Of Life, Behavioral Decision Making, Social Psychology +24
Consumer racial profiling in retail environments: A longitudinal analysis of the impact on brand image
Jeremy J. Sierra, Robert S. Heiser, Jerome D. Williams et al. · Journal of Brand Management · 2010 · 42 citations
Marketing, Consumer Racial Profiling, Consumer Study +8
Rows per page
1–5 of 17