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Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations

MarketingBrand PerceptionSocial IdentityAdvertisingPersonal BrandingFashionConsumer ResearchBrand StrategyManagementSocial InfluenceBrand AwarenessAttribute-to-brand AssociationsBrand EquityConsumer AttitudeSocial SciencesBrand Image