Concepedia

Concept

brand perception

Parents

522

Publications

69K

Citations

1K

Authors

526

Institutions

About

Brand perception is a core concept within marketing, consumer behavior, and strategic management research that investigates how individuals interpret, evaluate, and feel about a specific brand based on their interactions, experiences, and exposure to brand-related stimuli. This academic concept encompasses the subjective, cognitive, and affective associations held in consumers' minds, reflecting their overall image and attitude towards the brand, and is significant for understanding consumer decision-making, predicting market outcomes, and informing strategic brand management initiatives.

Top Authors

Rankings shown are based on concept H-Index.

LD

University of Birmingham

JR

University of South Australia

GM

University of Georgia

GD

University of Manchester

FG

University of North Texas

Top Institutions

Rankings shown are based on concept H-Index.

University of North Texas

Denton, United States

Stockholm University

Stockholm, Sweden

Monash University

Melbourne, Australia

University of Vienna

Vienna, Austria

University of Birmingham

Birmingham, United Kingdom