Concepedia

Ellen Day

ED

20

Publications

2.2K

Citations

17

H-Index

1985

Active since

Affiliations

University of Georgia(Current)

Ellen Day is an author at University of Georgia specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchCustomer SatisfactionConsumer BehaviorInteractive MarketingAdvertisingMarketing CommunicationAdvertising Effectiveness

Publications per year

1985–2003

20

Publications

20

Retail Services Advertising: The Effects of Appeal, Medium, and Service

Marla Royne Stafford, Ellen Day · Journal of Advertising · 1995 · 250 citations

Retail Services Advertising, Customer Satisfaction, Consumer Study +19

A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions

Marla Royne Stafford, Thomas F. Stafford, Ellen Day · Journal of Advertising · 2002 · 244 citations

Customer Experience, Customer Satisfaction, Consumer Research +19

Protection motivation theory

John F. Tunner, Ellen Day, Melvin R. Crask · Journal of Business Research · 1989 · 231 citations

Behavioral Decision Making, Social Psychology, Self-defense +9

Typology of Main Message Strategies for Television Commercials

Henry A. Laskey, Ellen Day, Melvin R. Crask · Journal of Advertising · 1989 · 217 citations

Targeted Advertising, Consumer Research, Classification Schemes +22

Qualitative Market Research: A Practitioner's and Buyer's Guide

Ellen Day, Wendy Gordon, Roy Langmaid · Journal of Marketing Research · 1990 · 193 citations

Consumer Research, Education, Methodology Planning +21

Rows per page

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