Ellen Day - Concepedia

Concepedia

Author

Ellen Day

University of Georgia

Also Known As

E. Day, Ellen Day

34

Publications

2.2K

Citations

17

H-Index

110

Concepts

All Affiliations

University of Georgia

ED

About

Ellen Day is an author at University of Georgia specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	16	17	1.7K
2	Business	15	16	1.8K
3	Education	3	3	288
4	Arts	2	2	229
5	Engineering	1	1	12

Ellen Day

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20

Publications

2.2K

Citations

17

H-Index

	Year	Citations
Retail Services Advertising: The Effects of Appeal, Medium, and Service Marla Royne Stafford, Ellen Day Journal of Advertising Retail Services AdvertisingCustomer SatisfactionConsumer StudyConsumer ResearchMessage Appeals	1995	250
A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions Marla Royne Stafford, Thomas F. Stafford, Ellen Day Journal of Advertising Customer ExperienceCustomer SatisfactionConsumer ResearchU.s. EconomyService Type	2002	244
Protection motivation theory John F. Tunner, Ellen Day, Melvin R. Crask Journal of Business Research Behavioral Decision MakingSocial PsychologySelf-defenseMotivationBusiness	1989	231
Typology of Main Message Strategies for Television Commercials Henry A. Laskey, Ellen Day, Melvin R. Crask Journal of Advertising Targeted AdvertisingConsumer ResearchClassification SchemesCommunicationInternational Advertising	1989	217
Qualitative Market Research: A Practitioner's and Buyer's Guide Ellen Day, Wendy Gordon, Roy Langmaid Journal of Marketing Research Consumer ResearchEducationMethodology PlanningClinical Child PsychologyQualitative Research Research	1990	193
Value Assessment: The Antecedent of Customer Satisfaction Ellen Day, Melvin R. Crask The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior Customer ExperienceCustomer SatisfactionService QualityService ResearchValue Assessment Process	2000	181
Share of Heart: What is it and How can it be Measured? Ellen Day Journal of Consumer Marketing Heart FailureConsumer StudyBrand StrategyConsumer ResearchDiastolic Function	1989	168
How firms select professional services Ellen Day, Hiram C. Barksdale Industrial Marketing Management Professional ServicesServices ManagementService GovernanceService StudyManagement	1992	107
Age-related cues in retail services advertising: Their effects on younger consumers Ellen Day, Marla Royne Stafford Journal of Retailing Retail Services AdvertisingAdvertisingConsumer StudyManagementConsumer Research	1997	87
Opportunities for Involvement Research: A Scale-Development Approach Ellen Day, Marla Royne Stafford, Alejandro Camacho Journal of Advertising Customer SatisfactionProduct InvolvementConsumer ResearchEducationInvolvement Research	1995	83

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