Concepedia

Wendy Gordon

WG

8

Publications

427

Citations

8

H-Index

1990

Active since

Affiliations

Fourth State (United Kingdom)(Current)

Wendy Gordon is an author at Fourth State (United Kingdom) specializing in marketing, business, and consumer research.

Top concepts

MarketingBusinessConsumer ResearchManagementBrandingBrand EquityBrand StrategyBrand AwarenessBrand ManagementConsumer Culture

Publications per year

1990–2011

8

Publications

8

Qualitative Market Research: A Practitioner's and Buyer's Guide

Ellen Day, Wendy Gordon, Roy Langmaid · Journal of Marketing Research · 1990 · 193 citations

Consumer Research, Education, Methodology Planning +21

Behavioural Economics and Qualitative Research – A Marriage Made in Heaven?

Wendy Gordon · International Journal of Market Research · 2011 · 51 citations

Behavioral Decision Making, Socioeconomics, Value Theory +16

What Do Consumers Do Emotionally with Advertising?

Wendy Gordon · Journal of Advertising Research · 2006 · 40 citations

Goodthinking : a guide to qualitative research

Wendy Gordon · Medical Entomology and Zoology · 1999 · 38 citations

Qualitative Interpretation, Qualitative Analysis, Community Engagement +2

Out with the New, in with the Old

Wendy Gordon · International Journal of Market Research · 2006 · 34 citations

Change Management, Social Transformation, Social Change +1

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