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Qualitative Market Research: A Practitioner's and Buyer's Guide
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1990
Year
Consumer ResearchEducationMethodology PlanningClinical Child PsychologyQualitative Research ResearchFamily StudiesQualitative MethodQualitative InterpretationEarly Childhood TeachingEarly Childhood ExperienceChild AssessmentQualitative SociologyChild PsychologyAdolescent LearningMarketingQualitative Research RecruitmentChild DevelopmentPerformance StudiesQualitative Market ResearchQualitative AnalysisBusinessGroup WorkMixed-methods ResearchMedicine
Contents: Introduction Problems and methodology Planning and designing qualitative studies Group discussions - philosophy, mechanics and process Group dynamics Interviewing - getting better The individual 'depth' interview Non-verbal communication Projective and enabling techniques One-way mirror The interpretation of qualitative research Recruitment The presentation of qualitative research Research with children Research stimulus material Qualitative and quantitative hybrid methodologies Bibliography Index.