Market Analysis

Market Analysis is a systematic academic process within applied business and policy research that identifies, evaluates, and interprets key supply, demand, competitive, and regulatory dynamics within a specific market to inform strategic decision-making across domains such as real estate, healthcare, public procurement, and urban development.

653

Publications

55.1K

Citations

1.2K

Authors

514

Institutions

Publications per year

2017–2026

104

Authors

1.2K

  1. MT
    Mark T. Bradshaw

    Boston College, United States

    8 publications · 1.2K citations

    8

    h-index

  2. GS
    George S. Day

    University of Pennsylvania, United States

    7 publications · 1.3K citations

    7

    h-index

  3. NJ
    Narasimhan Jegadeesh

    Emory University, United States

    5 publications · 1.7K citations

    5

    h-index

  4. KS
    Kaj Storbacka

    University of Auckland, New Zealand

    5 publications · 542 citations

    5

    h-index

  5. KM
    Katy Mason

    Lancaster University, United Kingdom

    5 publications · 208 citations

    5

    h-index

1–5 of 1.2K

Venues

  1. Journal of Marketing

    JM · 33 publications · 5.7K citations

    22

    h-index

  2. SSRN Electronic Journal

    Repository · 27 publications · 1.8K citations

    19

    h-index

  3. Industrial Marketing Management

    15 publications · 1.1K citations

    13

    h-index

  4. The Journal of Finance

    15 publications · 5.6K citations

    13

    h-index

  5. Journal of Marketing Research

    14 publications · 2K citations

    13

    h-index

1–5