Concepedia

Katy Mason

KM

36

Publications

1.9K

Citations

25

H-Index

2005

Active since

Affiliations

Lancaster University(Current)

University of Birmingham

Stockholm School of Economics

Manchester School of Architecture

University of St Andrews

Katy Mason is an author at Lancaster University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyStrategic ManagementStrategyMarket DesignEconomicsEducationConsumer Research

Publications per year

2005–2022

36

Publications

36

The sites and practices of business models

Katy Mason, Martin Spring · Industrial Marketing Management · 2011 · 306 citations

E-business Model, Management, Business +5

Learning to Build a Supply Network: An Exploration of Dynamic Business Models

Katy Mason, Sheena Leek · Journal of Management Studies · 2008 · 201 citations

Inter‐firm Knowledge Transfer, Business Intelligence, Supply Network +21

Exploring the performativity of marketing: theories, practices and devices

Katy Mason, Hans Kjellberg, Johan Hagberg · Journal of Marketing Management · 2014 · 146 citations

Targeted Advertising, Advertising, Interactive Marketing +14

Creating the competitive edge: A new relationship between operations management and industrial policy

Martin Spring, Alan Hughes, Katy Mason et al. · Journal of Operations Management · 2017 · 101 citations · Full text

Industrial Policy, Innovation Adoption, Behavioral Operation Management +24

Impact and Management Research: Exploring Relationships between Temporality, Dialogue, Reflexivity and Praxis

Robert MacIntosh, Nic Beech, Jean M. Bartunek et al. · British Journal of Management · 2017 · 92 citations · Full text

Responsible Management Education, Management Education, Organizational Communication +15

Rows per page

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