Concepedia
Statistics
Publications
23
Citations
1.5K
H-Index
16
Active since
2010
Affiliations
University of Gothenburg(Current)
Stockholm School of Economics
Université Toulouse - Jean Jaurès
Lund University
KTH Royal Institute of Technology
Johan Hagberg is an author at University of Gothenburg specializing in business, marketing, and retail management.
Publications per year
2010–2024
The digitalization of retailing: an exploratory framework
Johan Hagberg, Malin Sundström, Niklas Egels‐Zandén · International Journal of Retail & Distribution Management · 2016 · 624 citations · Full text
Business, Marketing, Retail Management +10
Exploring the performativity of marketing: theories, practices and devices
Katy Mason, Hans Kjellberg, Johan Hagberg · Journal of Marketing Management · 2014 · 148 citations
Business, Marketing, Marketing Management +6
Retail digitalization: Implications for physical stores
Johan Hagberg, Anna Jönsson, Niklas Egels‐Zandén · Journal of Retailing and Consumer Services · 2017 · 109 citations
Business, Marketing, Retail Management +14
Who performs marketing? Dimensions of agential variation in market practice
Johan Hagberg, Hans Kjellberg · Industrial Marketing Management · 2010 · 77 citations
Business, Marketing, Marketing Management +4
Soundtracking: music listening practices in the digital age
Christian Fuentes, Johan Hagberg, Hans Kjellberg · European Journal of Marketing · 2019 · 72 citations
Humanities, Musicology, Music Psychology +14
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