Concepedia
Statistics
Publications
21
Citations
1.4K
H-Index
15
Active since
2010
Affiliations
University of Gothenburg(Current)
Stockholm School of Economics
Lund University
KTH Royal Institute of Technology
Université Toulouse - Jean Jaurès
Johan Hagberg is an author at University of Gothenburg specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementConsumer ResearchConsumer BehaviorInteractive MarketingConsumer CultureDigital MarketingEconomicsCulture
Publications per year
2010–2022
The digitalization of retailing: an exploratory framework
Johan Hagberg, Malin Sundström, Niklas Egels‐Zandén · International Journal of Retail & Distribution Management · 2016 · 600 citations · Full text
Electronic Marketplace, Digital Business, Purpose – Digitalization +15
Exploring the performativity of marketing: theories, practices and devices
Katy Mason, Hans Kjellberg, Johan Hagberg · Journal of Marketing Management · 2014 · 146 citations
Targeted Advertising, Advertising, Interactive Marketing +14
Retail digitalization: Implications for physical stores
Johan Hagberg, Anna Jönsson, Niklas Egels‐Zandén · Journal of Retailing and Consumer Services · 2017 · 105 citations
Digital Business, Digital Marketing, Interactive Marketing +8
Who performs marketing? Dimensions of agential variation in market practice
Johan Hagberg, Hans Kjellberg · Industrial Marketing Management · 2010 · 76 citations
Agential Variation, Interactive Marketing, Management +7
Agencing practices: a historical exploration of shopping bags
Johan Hagberg · Consumption Markets & Culture · 2015 · 67 citations
Culture, Swedish Packaging Magazine, Material Culture +11
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