Statistics
Publications
24
Citations
1.6K
H-Index
22
Active since
1971
Fred D. Reynolds is an author at University of Georgia specializing in marketing, social sciences, and consumer theory.
Publications per year
1971–1991
24
24
Shopping Orientations and Product Usage Rates
William R. Darden, Fred D. Reynolds · Journal of Marketing Research · 1971 · 236 citations
An Analysis of Catalog Buying Behavior
Fred D. Reynolds · Journal of Marketing · 1974 · 124 citations
Shopping Orientations and Product Usage Rates
William R. Darden, Fred D. Reynolds · Journal of Marketing Research · 1971 · 123 citations
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