Journal of Marketing Research · 1971 · 140 citations · 6 references
Social SciencesCommunicationSocial PsychologyCommunication TheoryInterpersonal CommunicationInterpersonal RelationshipsCommunication ModelsCommunication StrategiesInterpersonal Communication In OrganizationsInterpersonal Communication SkillsRelationship CommunicationSocial CommunicationInterpersonal AdaptationInterpersonal Communication AdaptationInterpersonal Communication CompetenceInterpersonal Communication Networks
By adding a new dimension, information seeking, to the traditional way of measuring opinion leadership, this article suggests an additional conceptualization of interpersonal communication and influence.
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Social Theory and Social Structure
Eva J. Ross, Robert Κ. Merton · The American Catholic Sociological Review · 1958 · 10.4K citations
Methods of Measuring Opinion Leadership
Everett M. Rogers, David G. Cartano · Public Opinion Quarterly · 1962 · 539 citations