Concepedia

Shopping Orientations and Product Usage Rates

William R. Darden, Fred D. Reynolds

Journal of Marketing Research · 1971 · 123 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementRetail MarketingConsumer Demand AnalysisConsumer TheoryConsumption PatternsOnline Consumer BehaviorRetail Consumer BehaviorShopping PracticesProduct Usage FrequencyProduct Usage IntensityShopping Orientation