Concepedia

Product Usage Intensity

Product Usage Intensity is a behavioral segmentation metric that quantifies the frequency or volume of a customer's engagement with a product relative to other users within a defined period, distinguishing it from broader usage patterns by focusing specifically on the degree of consumption intensity.

86

Publications

12K

Citations

203

Authors

124

Institutions

Publications per year

2017–2026

22

Parents

Publications

86

Hedonic Consumption: Emerging Concepts, Methods and Propositions

Elizabeth C. Hirschman, Morris B. Holbrook · Journal of Marketing · 1982 · 4.5K citations

, , +13

Hedonic Consumption: Emerging Concepts, Methods and Propositions

Elizabeth C. Hirschman, Morris B. Holbrook · Journal of Marketing · 1982 · 2.6K citations

, , +13

Three-Point Likert Scales Are Good Enough

Jacob Jacoby, Michael S. Matell · Journal of Marketing Research · 1971 · 302 citations

, , +14

Three-Point Likert Scales Are Good Enough

Jacob Jacoby, Michael S. Matell · Journal of Marketing Research · 1971 · 244 citations

, , +14

Shopping Orientations and Product Usage Rates

William R. Darden, Fred D. Reynolds · Journal of Marketing Research · 1971 · 236 citations

, , +10

1–5 of 86

Authors

203

  1. SR
    Sudha Ram

    University of Arizona, United States

    3 publications · 206 citations

    3

    h-index

  2. VP
    V. Parker Lessig

    University of Kansas, United States

    2 publications · 33 citations

    2

    h-index

  3. HJ
    Hyung‐Shik Jung

    Chosun University, South Korea

    2 publications · 136 citations

    2

    h-index

  4. HN
    Hendrik N.J. Schifferstein

    Delft University of Technology, Netherlands

    2 publications · 265 citations

    2

    h-index

  5. VR
    Venkatram Ramaswamy

    University of Michigan, United States

    2 publications · 67 citations

    2

    h-index

1–5 of 203

Institutions

124

  1. University of Pittsburgh

    Pittsburgh, United States

    4 h-index

    4 publications

    368 citations

  2. Georgia Institute of Technology

    Atlanta, United States

    3 h-index

    6 publications

    518 citations

  3. Purdue University West Lafayette

    West Lafayette, United States

    3 h-index

    3 publications

    631 citations

  4. The University of Texas at Austin

    Austin, United States

    2 h-index

    4 publications

    390 citations

  5. Unilever (Netherlands)

    Rotterdam, Netherlands

    2 h-index

    2 publications

    29 citations

  6. University of Arizona

    Tucson, United States

    2 h-index

    3 publications

    184 citations

  7. Unilever (United Kingdom)

    London, United Kingdom

    2 h-index

    3 publications

    81 citations

  8. Graduate School USA

    Washington, United States

    2 h-index

    2 publications

    7K citations

1–8 of 124

Venues

  1. Journal of Marketing Research

    11 publications · 1.1K citations

    10

    h-index

  2. Journal of Marketing

    JM · 5 publications · 7.4K citations

    5

    h-index

  3. ACR North American Advances

    3 publications · 120 citations

    3

    h-index

  4. Psychology and Marketing

    3 publications · 231 citations

    3

    h-index

  5. Journal of Business Research

    JBR · 3 publications · 278 citations

    3

    h-index

1–5