Statistics
Publications
4
Citations
1.5K
H-Index
4
Active since
1971
Michael S. Matell is an author at Purdue University West Lafayette specializing in psychometrics, likert scale design, and likert scaling.
Publications per year
1971–1972
4
4
Three-Point Likert Scales Are Good Enough
Jacob Jacoby, Michael S. Matell · Journal of Marketing Research · 1971 · 302 citations
Three-Point Likert Scales Are Good Enough
Jacob Jacoby, Michael S. Matell · Journal of Marketing Research · 1971 · 244 citations
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