Concepedia

V. Parker Lessig

VP

19

Publications

2.7K

Citations

15

H-Index

1971

Active since

Affiliations

University of Kansas(Current)

Washington State University

V. Parker Lessig is an author at University of Kansas specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorBusinessCustomer SatisfactionInteractive MarketingMarket SegmentationPsychologyBrand Awareness

Publications per year

1971–1987

19

Publications

19

Familiarity and Its Impact on Consumer Decision Biases and Heuristics

C. Whan Park, V. Parker Lessig · Journal of Consumer Research · 1981 · 953 citations · Full text

Students and Housewives: Differences in Susceptibility to Reference Group Influence

C. Whan Park, V. Parker Lessig · Journal of Consumer Research · 1977 · 736 citations

Social Psychology, Consumer Research, Education +22

PERCEIVED USEFULNESS OF INFORMATION: A PSYCHOMETRIC EXAMINATION*

David F. Larcker, V. Parker Lessig · Decision Sciences · 1980 · 272 citations

Comovement of International Equity Markets: A Taxonomic Approach

Don B. Panton, V. Parker Lessig, O. Maurice Joy · Journal of Financial and Quantitative Analysis · 1976 · 211 citations · Full text

Consumer Store Images and Store Loyalties

V. Parker Lessig · Journal of Marketing · 1973 · 84 citations

Customer Satisfaction, Digital Marketing, Consumer Study +16

Rows per page

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