Concepedia

C. Whan Park

CW

2

Publications

1.1K

Citations

2

H-Index

1981

Active since

Affiliations

University of Kansas(Current)

C. Whan Park is an author at University of Kansas specializing in housing, consumer choice, and decision science.

Top concepts

Publications per year

1981–1982

2

Publications

2

Familiarity and Its Impact on Consumer Decision Biases and Heuristics

C. Whan Park, V. Parker Lessig · Journal of Consumer Research · 1981 · 953 citations · Full text

Joint Decisions in Home Purchasing: A Muddling-Through Process

C. Whan Park · Journal of Consumer Research · 1982 · 117 citations

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