Concepedia

C. Whan Park

CW

4

Publications

881

Citations

4

H-Index

1976

Active since

Affiliations

University of Kansas(Current)

C. Whan Park is an author at University of Kansas specializing in consumer research, behavioral decision making, and interactive marketing.

Top concepts

Consumer ResearchBiasMarketingManagementConsumer BehaviorCustomer SatisfactionInteractive MarketingBehavioral Decision MakingArtsPersuasion

Publications per year

1976–1978

4

Publications

4

Students and Housewives: Differences in Susceptibility to Reference Group Influence

C. Whan Park, V. Parker Lessig · Journal of Consumer Research · 1977 · 736 citations

Social Psychology, Consumer Research, Education +22

The Effect of Individual and Situation-Related Factors on Consumer Selection of Judgmental Models

C. Whan Park · Journal of Marketing Research · 1976 · 100 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +25

Judgmental Rules and Stages of the Familiarity Curve: Promotional Implications

C. Whan Park, V. Parker Lessig · Journal of Advertising · 1977 · 31 citations

Customer Satisfaction, Behavioral Decision Making, Various Composition Rules +22

A Few Questions on Consumer Information Processing: Two Product Cases, Coffee and Toothpaste

C. Whan Park · Journal of Marketing Research · 1978 · 14 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +23

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