Concepedia

Product Usage Frequency

Product Usage Frequency is a behavioral metric within usage-based segmentation that quantifies the rate at which a consumer interacts with or consumes a product over a specified period, distinguishing it from other segmentation metrics by focusing specifically on the temporal recurrence of use rather than volume, variety, or occasion.

122

Publications

6.5K

Citations

360

Authors

187

Institutions

Publications per year

2017–2026

36

Parents

Publications

122

Human factors for pleasure in product use

Patrick W. Jordan · Applied Ergonomics · 1998 · 437 citations

, , +14

Three-Point Likert Scales Are Good Enough

Jacob Jacoby, Michael S. Matell · Journal of Marketing Research · 1971 · 302 citations

, , +14

Three-Point Likert Scales Are Good Enough

Jacob Jacoby, Michael S. Matell · Journal of Marketing Research · 1971 · 244 citations

, , +14

Shopping Orientations and Product Usage Rates

William R. Darden, Fred D. Reynolds · Journal of Marketing Research · 1971 · 236 citations

, , +10

Disconfirmation processes and consumer evaluations in product usage

Richard L. Oliver, William O. Bearden · Journal of Business Research · 1985 · 228 citations

, , +14

1–5 of 122

Authors

360

  1. KT
    Klaus‐Dieter Thoben

    University of Bremen, Germany

    4 publications · 114 citations

    4

    h-index

  2. SR
    Sudha Ram

    University of Arizona, United States

    3 publications · 206 citations

    3

    h-index

  3. DB
    Don B. Panton

    The University of Texas at Arlington, United States

    2 publications · 33 citations

    2

    h-index

  4. AD
    Allan D. Shocker

    University of Pittsburgh, United States

    2 publications · 195 citations

    2

    h-index

  5. SW
    Stefan Wellsandt

    University of Bremen, Germany

    2 publications · 84 citations

    2

    h-index

1–5 of 360

Institutions

187

  1. Purdue University West Lafayette

    West Lafayette, United States

    4 h-index

    4 publications

    709 citations

  2. University of Bremen

    Bremen, Germany

    4 h-index

    8 publications

    290 citations

  3. Bremer Institut für Produktion und Logistik GmbH

    Bremen, Germany

    3 h-index

    5 publications

    188 citations

  4. Delft University of Technology

    Delft, The Netherlands

    3 h-index

    3 publications

    274 citations

  5. University of Pittsburgh

    Pittsburgh, United States

    3 h-index

    3 publications

    231 citations

  6. University of Arizona

    Tucson, United States

    3 h-index

    5 publications

    208 citations

  7. Institute of Management Technology

    Ghaziabad, India

    2 h-index

    2 publications

    44 citations

  8. Procter & Gamble (Canada)

    Belleville, Canada

    2 h-index

    2 publications

    546 citations

1–8 of 187

Venues

  1. Journal of Marketing Research

    10 publications · 1.1K citations

    10

    h-index

  2. PubMed

    Repository · 5 publications · 115 citations

    5

    h-index

  3. Psychology and Marketing

    3 publications · 210 citations

    3

    h-index

  4. Marketing Letters

    2 publications · 123 citations

    2

    h-index

  5. 2

    h-index

1–5